Hiring a search engine optimizer to improve your website’s Google PageRank is the best way to bring in business and a steady stream of income, but finding the best SEO firm can be a daunting task. Ideally, an SEO company would have a multiple-page review process that would weed out companies that offered to “submit your website to hundreds of search engines and directories.” One of the main reasons for this is that an SEO company would want to “improve” your ranking, not because search engines are anxious to carry your URL “to the top.”
Another reason why multiple-page and site-level specials are valuable is the truth that a submission-ALL-THE-Way approach is just that: A Submission ALL THE WAY. You see, as a website owner, you’ll have invariably seen “Submit Your Web Site to Hundreds of Search Engines” information pop up on the pages of your site. That’s right, hundreds. The real purpose of SE submissions is that these are merely techniques that are designed to bring your site to the top of the search engine page results (SERPs).
So the real issue is why SE specialists continue to recommend these approaches. The answer is simple: To bring your site to the top of the search engine results.
So, that leaving out the vast majority of the web site submissions relation on the ground, we come to the seemingly obvious question: Why do SEs issue updates every three or four months?
Taking into consideration the rapid changes we are talking about: From an SE standpoint, there are two major ifs and labs that happen within search engine updates.
The major ifs are that search engines are performing identity theft and spam identification. Let’s give you an example of that. Search engines are designed to work in a way that once confusing and dislike field tripping should leave you alone. There are those who leave comments in forums and blogs along with links that re-direct to their websites. This is not enhancement and this way of doing once gives sites that comment ” paths” all kinds of different spam-like results. The same thing happens when SE spiders along with their bots “crawl” over the web. Grow up, out-of-date, broken links… it’s confusing to most computer users. Many times, search engines come across (through links collected by the bots) that older sites are being revisited more frequently because there are more new compared to “more old” URL’s showing up on the web, thus making that website appear more frequently in the search engine results compared to “more new” sites.
Here’s a practical example. If you’re searching on Google for a professional web design firm, you’ll probably type in: web design firm, you’ll see that the #1 listing is: http://www.ashleyite.com. Many people have probably clicked on that link many times with the hope to find a web design firm. Today, when I searched for the #1 firm, I found that “web design Brooklyn” was searched more than 5100 times last month. Not only that but if you look for the keywords “web design manhattan”, “web design New York” or “what is a web design NY” it is confirmed that those queries were searched in the city of New York.
Finally, the issue as to why search engines decide to rank a particular website depends on the geographical dependence of search results. Google displays local search results compared to its competitors as well as Yahoo and the rest of the pack. That’s why it is encouraging to make your business available for searches in your area. To promote the image of your company you should undergo region-intensive SEO. When visitors search for a certain type of product or service you offer always try to show up within the top 10 listings in search results.
The conclusion of the first point is that you should invest time, money, and resources in SEO. Every new business needs to know the basics of SEO so they can compete on the local scene as well as the global scene.
- Google always loves fresh content. Keep you updated on a regular basis.
Google remains the king of the search engine game. They are the only search engine that constantly generates new, unique content. And how would that be if customers can find your products and services by searching for them? Not likely. So, at the same time, be prepared to publish fresh content on your site. The bot visiting your site and refreshed content will also increase your site visits.
- Make your site easily navigable. Leave a trail and try to lead your visitors to the information they are looking for. You don’t want them to leave because they found what they wanted to learn. want to know how to buy your products and services, so make it easy for them. It’ll also increase your chances of getting a sale.
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